Wednesday, December 29, 2010

Forget the boring pdf, Cut down your Distribution costs!

For all the people working for Business Communications, Corporate Communications, Marketing, Sales Promotions, and Direct Marketing and so on, it is impertinent to have knowledge about how to cut down their distribution costs and expand their customer base cost effectively. Easier said than done, cutting down costs involves taking a lot of risks, and many a times, it requires initial investments as well so that in the future, the costs can go down with economies of scale or more profits or by increasing the selling price of your commodity with stable and a considerably inelastic demand. In fact, all of these business dynamics also require a lot of expertise, in depth knowledge about the environment and the human factors working and responsible for manufacturing, distribution and so on, at all levels.

These days, Businesses have come to realize the very fact that there are other ways of promoting a product, and that is why there has been a major shift from advertising to other promotional techniques such as personal selling, direct marketing and so on. If we talk about direct marketing, the product catalogue is one of its major components. Everyone wants to see what kind of a product a company is offering and in what ways will that product be satisfactory for them, giving them a consumer satisfaction (and in many ways, a consumer delight). Now, we must note here that there are levels of consumer purchases, and there is a criterion to define whether our offering is successful enough or not. This is what we call the AIDCA – Attention, Interest, Desire, Conviction, and Action (leading to an inquiry about the product or even a direct purchase). Let’s get back to the catalogues, now these are usually in print, and don’t give us a holistic picture. They are costly, and involve a lot of distribution costs.

So to counter the costs, we come up with something called E Publishing, with which we can publish our own Online Catalog, Online Magazine and much more (use your mind to innovate the uses!) directly to our audiences. And this will fulfill all the criteria of the AIDCA because it makes use of multimedia - vivid images, videos and more. The cutting edge software (e.g. Online Magazine Software) makes use of page flipping rather than scrolling up and down in pdfs. The procedure is very simple – get a software for pdf to pageflip and start cutting costs and increasing profits today!

For more information Page flipping, Online Magazine Software and E Publishing please visit: http://www.flipeffect.com/

E Publishing – Convenience Redefined for both the Business, Consumer

I recently got a mail from my favorite magazine asking me if I want to opt for their digital magazine instead of the print version. They sent me a free copy of this Online Magazine to try out for a more vivid experience. Also, it was cheaper and more convenient to open and I could access it from anywhere because it would be in my mailbox, so no need to carry around extra magazines everywhere. In fact, I could also browse through it while taking a break from my work. It was fun, and learning at the same time.

There are many magazines on the internet. But they are very boring to read, because of their monotonous pdf format. You just go on scrolling and zooming, scrolling and zooming and the moment you see so many words, you go like, ok, maybe I will read this some other time and all that. But this magazine was different. The difference here was that instead of monotony, there was proper sequence and more of graphics and more of videos as well! So it was something like a mix of readable as well as watchable material! It’s like you read one thing, and to support it further, you see a video – this helps you remember and recall things better, which is a great advantage. Although, there was zooming here as well, but it was far more convenient than the pdf formats, and scrolling was only required when you zoomed the page. Also, when I wrote about the sequence part, what I meant to basically point at was the page flipping part, that is, instead of scrolling, you just flip the page, which is far better because at least it doesn’t scare you off from reading!

Now, this kind of an Online Magazine Software is not just available for magazines. It has more extensive uses. In fact, there is a term for such uses – publishing, and when we go publishing online, we call it E Publishing. This online publishing can also be used for a business to promote its products. An Online Catalogue gives the target audience a better, 3D, more vivid view of the product as compared to the print catalogue. It is much cheaper, so you can target more people.

Now you may wonder how it works, for B2B, it works with converting your pdf to pagefilp. Try it right away!

For more information about Online Catalog, Online Magazine and pdf to pageflip please visit: http://www.flipeffect.com/

Friday, December 17, 2010

Page Flip Software: To add to your digital publication experience

You get top create you play the host and also you get to own your share. This is what Flip Effect stands for right from our online tools to our professional services we try our best to provide our customers with an interface that sets their creativity running. Our flip effect software helps even an amateur to let his creativity get the best results out of our website and that too all that costs for no extra charge at all. All that is required is read our instructions carefully, build up some creative ideas and then use the online tools to help you built a virtual catalog for yourself with any help.

All that is required is a good understanding and a creative streak in order to get started on easily creating digital publications. This simple task hardly requires less than five minutes on our website and voila! You can even be an owner or you own 3D magazine. We at Flip Effect are just the simplest and the most interesting platforms for providing the online users with easy to use software tools that work towards creating best of the virtual catalogue possible. We also provide facilities for creating 3D magazine with the help of our Page Flip Software. Right from ready to print digital publications, to on and off-line works, you get to create to the best of your ability. And all this and much more for no hosting fees, no minimum pages, no monthly charges, and customization as per your choice.

Some of the facilities we provide on our website are the use of customized viewer interface which allows easy background change and toolbar colors for graphic features. The service of free logo editing is also available for the digital editing of any company’s logo. Flip effect also helps in editing of the background images in a more clear fashion, also easy search for content editing for a specific topic and its overview is also for the ease of the user. The thumbnail browser interface helps software use for the instant overview of any kind of virtual catalogue as a whole edition using small images.

If you are looking for the best in business then there are many companies which offer their expertise and services at cost effective prices and it’s on you to choose the best so that you have easy access to the digital publication world.

For more information about Flip Magazine, Flip Pages and Virtual Magazine please visit: http://www.flipeffect.com/

Wednesday, December 15, 2010

Virtual magazines to add to your fun and entertainment quotient sufficiently

With various developments in technology and science, the world is moving at a very fast pace where every little details finds great space on the internet which has become the order of the day. Everything is available on the internet from school bags to international designer bags, from simple write ups by anonymous writers to well published Virtual magazine which have their own specific aura and charm for the readers. These magazines are the most successful things which have come to notice of the daily browsers who often try to find time from their hectic schedules and find out something new and entertaining which can relax their mood and change their spirit for the time being. These are the most ideal gift of the internet ramp up and revolution which has greatly contributed to communication becoming very simple, direct and cost effective. They amalgamate the reader's popular choices with other not so popular unmatched and sassy conversations, timeliness, longevity, value and an environmental conscience. Unfortunately, many patrons of the world of media and advertising arena have not caught hold of the distinction and benefits of the digital publications confidently and conveniently.

The busy lifestyle and the hectic routines of the office allows little or no time at all for the fast track individuals to lay their hands on the entertainment daily but still they have this deep impending desire to be well aware of what is going on with their favorite Hollywood stars around the world in their personal and professional lives. And to satiate their hunger they can always check out the latest updates on these online digital magazines which are like hotcakes. These operate on the assistance of specific software which offers those entertaining flip pages referring the magazine as Flip magazine which is enjoyed by one and all.

Since there are many in number one needs to find out the best which has a good readership and not just well circulated rumors without any base and proof. These kinds only produce confusion and no entertainment. The next generation youngsters have already started realizing the importance and the myriads of benefits of these software and publication and started utilizing it for their own comfort as well proving themselves as a responsible human! Therefore even you can now publish you magazine online now with the help of this Page turning software which has become a revolution among the publishing houses.

For more information about Virtual Catalog, Page Flip Software and 3d magazine please visit: http://www.flipeffect.com/